Consulting · Scribbles Strategy
Content systems for product teams
I help software companies make their products easier to understand, from auditing what’s there to building the standards, patterns, and training that keep it clear as you grow.
At a glance
- Independent practice since 2021
- Content design, UX writing, and messaging
- Projects, ongoing support, and workshops
- Based in Vancouver, working remotely
Teams I’ve Worked With
LaunchDarkly
Kajabi
Visorboard
What I can help with
Tools you can scale
01
Content audits and IA
Find out what you have, what’s missing, and what’s getting in people’s way, then fix the structure.
Content audit
IA and navigation
Naming
02
UX writing and content design
Clear interface copy for the moments that matter: onboarding, errors, empty states, and complex flows.
UX strings
Onboarding
Error states
03
Style guides and standards
Voice, tone, and UX writing guidelines your designers and writers will actually use.
Style guide
Voice and tone
Terminology
04
Content design systems
Patterns and components that build good content into your design system, so it ships right the first time.
Content patterns
Figma
Storybook
05
Messaging strategy
Messaging frameworks that keep product, marketing, and sales telling the same story to every audience.
Messaging framework
Positioning
Audiences
06
Training and AI workflows
Workshops for writers and designers, and AI tools with governance so quality holds as you scale.
Workshops
AI tooling
Governance
How it works
From first call to hand-off
1
Listen
We talk through what you’re building, who it’s for, and where content is getting in the way.
2
Audit
I look at what’s there now and come back with clear, prioritised recommendations.
3
Build
Together we make the fixes: the copy, the guide, the patterns, or the framework.
4
Hand off
Your team gets the tools and training to keep it going without me.
Ways to work together
Pick the shape that fits
Project
A defined piece of work with a clear finish line, like an audit, a style guide, or a messaging framework.
Ongoing support
Regular time each month as your content lead, for teams that need senior content design without a full-time hire.
Workshop
Hands-on training for writers, designers, and product teams, tailored to how you work.
Start a project
Tell me what you’re building
Send a few lines about your product, your team, and where content is getting in the way. I usually reply within a couple of days.