Lighthouse Labs is one of Canada's leading code bootcamp programs, offering hands-on coding education that turns beginners into full-stack developers.

The 21 Day Coding Challenge is Lighthouse Lab's annual learning initiative to encourage people to learn JavaScript and compete for prizes. I oversaw the creative refresh of the 21-Day Coding Challenge in November 2019.

Following this refresh, we increased our previous top user count of 5500 and wrapped the first redesigned run with a user count of 9800.

My role:

• • User research and analysis
  • Creative Director and Project Manager
  • New site design and content strategy
  • Complete copy overhaul
  • Partner promotion strategy
  • Curriculum designer
  • Usability testing