This was Shopify's first large-scale direct mail prospecting campaign. We shipped 400k mailers targeting both two unique audience segments.

I worked closely with a product designer to create the assets for this campaign.

My role:

• • Narrative outline
  • Content strategy
  • Design alignment
  • Audience differentiation strategy

Results:

These performed extremely well, and the marketing team used this signal to scale direct mail into an ongoing channel.