Project · Lighthouse Labs · Product and content
Growing the 21 Day Coding Challenge
I led the creative refresh of Lighthouse Labs’ yearly JavaScript challenge, from research to the new visual identity, copy, and curriculum.
Client
Lighthouse Labs
When
November 2019
My role
Creative director and project manager
Result
78% participant increase
Overview
A free challenge that gets people coding
Lighthouse Labs is one of Canada’s leading coding bootcamps, turning beginners into full-stack developers with hands-on teaching.
The 21 Day Coding Challenge is its yearly learning initiative: people learn JavaScript over three weeks and compete for prizes. I oversaw the creative refresh of the challenge in November 2019.
What I did
- User research and analysis
- Creative direction and project management
- New site design and content strategy
- Complete copy overhaul
- Partner promotion strategy
- Curriculum design
- Usability testing
The work
The new challenge site
Click a page to see all of it.
Home
What is the challenge?
About Lighthouse Labs
Practice
Prizes
Challenge map
+78%
more participants. The first refreshed run finished with 9,800 people, beating the previous best of 5,500.