Project · Shopify · Direct mail
400,000 mailers for Shopify’s first direct mail campaign
Shopify’s first large-scale direct mail prospecting campaign, written for two different audiences.
Client
Shopify
Scale
400,000 mailers, two audience segments
Team
Worked closely with a product designer
Result
Became an ongoing channel
Overview
Same product, two different reasons to care
This was Shopify’s first large-scale direct mail prospecting campaign. We shipped 400,000 mailers aimed at two audience segments: people ready to start selling, and small businesses ready to grow.
I worked closely with a product designer to create the content strategy and visual assets.
What I did
- Narrative outline
- Content strategy
- Audience differentiation strategy
- Design alignment
The work
Two audiences, two stories
For people starting a business
Make your passion your paycheck
From first sale to full-scale, Shopify grows with you.
For established small businesses
Level up your business
Shopify is the only all-in-one commerce platform that gives entrepreneurs access to the tools, resources, and support once reserved for big business.
400k
mailers shipped. The campaign performed well enough that Shopify’s marketing team scaled direct mail into an ongoing channel.